brand communications

Your brand's market presence builds over time from all experiences of it by your core audiences—including people inside your organization. Our primary goal is to help you create and maintain cohesion and focus in terms of theme, tone, look, feel, voice, and storyline. This requires more than disciplined graphic design. We act as your brand's guardians and protect its value by warding off the three plagues of brands: ambiguity, diffuseness, and cliché.

print advertising & design

We've developed award- and market-share-winning print advertising campaigns for some of the world's most well known brands. We can do the same for you including:

  • Company identity packages—stationary and business card design, company signage (indoor and out)
  • Advertising—newspaper, magazine, trade journal
  • Company and product literature—brochures, pamphlets, sales aids, catalogs, flyers, newsletters
  • Direct response mail—postcards, self-mailers, sales and appeal letters, direct mail packages/kits

online marketing programs

We've developed countless online campaigns including corporate websites and turnkey online marketing programs. To improve your online presence, as well as user experience and conversion rates, we provide:

  • Website design and development
  • Landing page design and development
  • Pay-Per-Click (PPC) ads—text, banner, animated
  • Social media extensions—LinkedIn, Facebook, Pintrest, Twitter
  • Video channel strategy/experience—YouTube, Vimeo
  • Search engine marketing
  • Web analytics

display advertising & design

We collaborate with display companies, specialty manufacturers, and environmental designers to ensure all your display media work together. We'll help you design:

  • Outdoor advertising (billboards, transit, posters)
  • Tradeshow and convention exhibit and booth designs
  • Booth display-panel, lightbox and wall designs
  • Point-of-Sale (POS) signage and displays
  • Customer, showroom, and store environments
  • Workplace environments

packaging design

Our packaging design experience spans consumer, high-tech, industrial, medical/pharmaceutical, and computer market segments as well as brand-related aspects of product design. We can help you design:

  • Product labels
  • Product cartons and boxes
  • Emblems and insignia
  • Product encasement and panel elements

on-screen & on-air media

Whether you need animation, motion graphics, video, audio, or mixed-platform solutions—or need them translated into different file formats for various user groups or regions—we'll get you there cost-effectively. Our production teams create interesting, original, and highly polished:

  • Presentation aids (PowerPoint, Keynote, open source, integrated formats)
  • Video productions (from script to screen)
  • Audio productions (from script to speaker)
  • Multimedia programs (integrated platforms)
  • Animation productions (Flash, CGI, 3D, and traditional 2D)

NEXT: Read about airt brand architecture services.

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