brand strategy

Brand development strategy comes down to defining where your brand is, where it needs to go, and how it's going to get there—in technological, financial, and human performance terms. We provide practical tools that humanize and enliven the process and enhance creativity, rather than dampening it with mere data and analysis.

brand wellness

Your brand exists at some stage in a development cycle that reflects its maturity, current health, and untapped potential. This stage has five important dimensions that reveal strengths and opportunities for improvement. By moving the forces in each dimension, brands grow and mature. We start with getting "good reality" on your brand's current state and net value.

customer experience mapping

We use a whole-brain mapping process to chart how your various audiences actually see and interact with your brand. This provides greater clarity on the critical touch points and impressions that influence their brand experience. Presenting this information as an illustrated map helps you see your brand with a fresh perspective.

industry & market landscapes

We perform extensive third-party research to characterize your industries and markets, filling in the gaps for your busy marketing department. This research becomes more useful to your marketing team when expressed visually and symbolically as well as in data and reports.

creative strategies or blueprints

The creative strategy document or blueprint brings together all aspects of your brand's transformation plan. It's your brand's business plan and strategic map and includes all analyses, creative guidelines, and work-plans for moving your brand forward developmentally. Vital.

NEXT: Read about airt brand story services.

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